http://www.superioranalytics.org/what-were-reading daily 0.75 2016-06-07 http://www.superioranalytics.org/out-of-stock-analysis daily 0.75 2019-12-09 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/1465512076817-S7TOZWX8EEL4TRWZY0X3/image-asset.jpeg Out of Stock Analysis http://www.superioranalytics.org/about-us-2 daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/503f6b62-e4f1-4c97-8264-1de30e9307ec/Headshot2.png Bio Paul McNamara is the Principal Consultant at Superior Analytics, where he helps organizations transform complex data into clear, actionable insight. http://www.superioranalytics.org/market-basket-analysis daily 0.75 2023-01-20 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/1465511543526-QU7EORLNQTWGJSHKI42O/image-asset.png Market Basket Analysis http://www.superioranalytics.org/marketing-mix-model daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/cfe0f6dc-69e4-4e3b-bf82-95d1d5941419/marketing+mix+models.png Marketing Mix Model http://www.superioranalytics.org/home daily 1.0 2026-03-27 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/69e1d650-aeb5-4535-8d32-d3f04d7964a8/enterprise+analytics.png Home - Enterprise Analytics https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/6d4f54d6-e2ed-446a-a4c4-9438baafe2a1/Customer+Sat.png Home - Customer Experience & Satisfaction Customer Experience & Satisfaction https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/8094dbbc-0525-49cf-a84c-4a684386b36d/segmentation+large.png Home - Customer Segmentation https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/d350385f-32c4-4a4e-9bc2-9923d62a4562/Price+Promotion.png Home - Price & Promotion https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/3e15a4c9-b1d2-4620-aa09-3b908120f661/marketing+mix+models.png Home - Marketing Mix Modeling http://www.superioranalytics.org/new-page daily 0.75 2026-02-04 http://www.superioranalytics.org/pricepromotion-impact daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/2d266afa-1cf2-432b-83ed-5a578fdfc166/Price+Promotion.png <p class="" style="white-space:pre-wrap;">Price &amp; Promotion Impact</p> http://www.superioranalytics.org/packages daily 0.75 2019-12-09 http://www.superioranalytics.org/about-us-1 daily 0.75 2016-06-07 http://www.superioranalytics.org/intro daily 0.75 2017-05-04 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/1493923723546-IZXIWBJ0NWVFYC8FA2MO/Lighthouse.jpg Intro http://www.superioranalytics.org/customer-segmentation daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/8094dbbc-0525-49cf-a84c-4a684386b36d/segmentation+large.png <p class="" style="white-space:pre-wrap;">Customer Segmentation</p> http://www.superioranalytics.org/customer-segmentation-copy daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/996acab2-79dd-4fc7-bdf1-21115b307540/Shutterstock_1052755574.png Customer Segmentation (Copy) http://www.superioranalytics.org/enterprise-analytics daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/eaf909c4-14d0-4f47-a658-bc4a7a8dfedb/enterprise+analytics.png Enterprise Analytics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.superioranalytics.org/enterprise-analytics-copy daily 0.75 2026-02-04 http://www.superioranalytics.org/customersat daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/5755e136859fd0d5239c2559/f456965c-7011-4dce-afeb-9a237847fa00/Customer+Sat.png Customer Experience & Satisfaction - My work spans Voice of Customer (VoC), mystery shopping, and experience measurement across public and private sectors, with a focus on methodological rigor, clear storytelling, and executive-ready reporting.