Paul McNamara is the Principal Consultant at Superior Analytics, where he helps organizations transform complex data into clear, actionable insight.
With a strong background in global market research across Retail, Foodservice, CPG, and Not-for-Profit sectors, Paul partners with executive teams to support strategic decision-making and deliver measurable business outcomes. His work sits at the intersection of analytics, research, and strategy—ensuring insights are not only rigorous, but practical and usable.
Paul is known for translating complex analyses into clear, compelling narratives that align stakeholders, foster collaboration, and drive stronger customer engagement and performance.
Expertise in Advanced Analytics & Insights
Paul brings deep expertise across advanced analytics and research platforms, including SPSS Statistics & Modeler, SAS Enterprise Guide & Miner, SQL/MySQL, Tableau/PowerBI, and Qualtrics. He leverages these tools to uncover meaningful patterns in data and deliver insights that inform strategy, optimize performance, and guide smarter investment decisions.
With a strong foundation in both quantitative and qualitative research methodologies, Paul specializes in customer segmentation, advanced survey design and analysis, pricing and promotion evaluation, competitive intelligence, and database marketing—delivering solutions tailored to each client’s unique business challenges.
At Superior Analytics, the focus is simple: turning complex data into insight that drives confident decisions and sustainable growth.
If you’re looking for a partner who combines analytical rigor with strategic clarity, let’s start a conversation.
Connect with Paul via Email or Phone